Arabic WhatsApp Templates for Oman: 17 Ready-to-Submit Templates in Arabic and English

Short answer: Omani businesses need three kinds of WhatsApp template. Utility templates (order, COD, delivery, payment and appointment messages) cost $24.70 per 1,000 delivered to +968 numbers, about OMR 9.50. Marketing templates (offers, Ramadan, Eid and National Day campaigns, cart reminders) cost $34.10 per 1,000, about OMR 13.11. Authentication templates for one-time codes cost the same as utility, $24.70 per 1,000, or $60 per 1,000 when the business sending them is based outside Oman. The 17 templates below never start or end with a variable and keep updates free of offers. QuickWA starts at $5/month and adds 0% markup to Meta's fees.

How to use this library

Each template shows the Meta category, the variables ({{1}}, {{2}} and so on), the Arabic and English text, and a short note on why it passes review. The rules that matter most, from Meta's own documentation:

• A template cannot start or end with a variable. Meta calls these dangling parameters and rejects them. Every template here begins and ends with fixed text.
• Variables must be numbered in order and need sample values when you submit. Do not put symbols such as #, $ or % inside a variable.
• Utility means non-promotional. Meta's guidelines say a utility template must not contain promotional or persuasive content and must relate to the customer's own order, account or request. An order update with a discount code is marketing.
• Authentication templates are fixed. One-time passcodes must use an authentication template from Meta's library, with a copy-code or one-tap button. URLs, media and emojis are not allowed, and the code parameter is capped at 15 characters.
• Threats get rejected, including threats of legal action.
• Review time. Meta says an approval decision can take up to 24 hours, so submit seasonal templates at least a week before you need them.

The Arabic uses a clear, polite Gulf register that reads naturally in Oman. Keep the structure and use your own brand voice. Our general guide to template approval has more.

The library at a glance

Costs are Meta's per-delivered-message rates for Oman effective 1 October 2026 ($0.0341 marketing, $0.0247 utility and authentication, $0.06 international authentication), multiplied by 1,000. OMR figures are our conversion at the rial's peg of about 0.3845 per dollar. Since 1 October 2026, utility templates sent inside an open customer-service window are charged as well, so when the customer has just written to you, a plain typed reply is usually cheaper: it is a service message, and the first 1,000 each month are free per number.

Orders and delivery

1. Order confirmation (utility)

شكراً لطلبك يا {{1}}. رقم الطلب {{2}} والمبلغ الإجمالي {{3}} ر.ع. بنرسل لك رسالة أول ما يطلع الطلب للتوصيل.

Thank you for your order, {{1}}. Your order number is {{2}} and the total is OMR {{3}}. We will message you as soon as it is out for delivery.

Why it passes: facts about the customer's own order, nothing else. Sample values: Ahmed, 10452, 18.500.

2. COD confirmation with buttons (utility)

مرحباً {{1}}، طلبك رقم {{2}} بقيمة {{3}} ر.ع والدفع عند الاستلام. فضلاً أكّد الطلب حتى نجهزه للشحن.

Hello {{1}}, your order {{2}} for OMR {{3}} is cash on delivery. Please confirm it so we can prepare it for shipping.

Quick-reply buttons: تأكيد / Confirm, تعديل / Change, إلغاء / Cancel. Why it passes: it asks about a transaction the customer started. Keep "pay online and get 5% off" out of it; that would make it marketing.

3. Shipped, with tracking (utility)

طلبك رقم {{1}} خرج من مستودعنا مع {{2}}. تقدر تتابع الشحنة من الرابط: {{3}} ونتمنى يوصلك بالسلامة.

Your order {{1}} has left our warehouse with {{2}}. You can track it here: {{3}} and we hope it reaches you safely.

Why it passes: a shipping update is one of Meta's own utility examples. A URL button instead of {{3}} looks cleaner.

4. Out for delivery (utility)

طلبك رقم {{1}} مع المندوب اليوم. المبلغ المطلوب عند الاستلام {{2}} ر.ع. لو ترسل لنا موقعك على الخريطة يوصلك المندوب أسرع.

Your order {{1}} is with the driver today. Amount due on delivery: OMR {{2}}. If you send us your map location, the driver can reach you faster.

Why it passes: delivery logistics only. For prepaid orders, use a version without the amount.

5. Delivery missed, choose a new time (utility)

حاول المندوب يوصل طلبك رقم {{1}} اليوم وما قدر يتواصل معك. اختر الوقت المناسب للتوصيل من الخيارات تحت.

Our driver tried to deliver your order {{1}} today but could not reach you. Please choose a new delivery time below.

Buttons: بكرة الصبح / Tomorrow morning, بكرة المسا / Tomorrow evening, استلام من الفرع / Collect from branch. Why it passes: choices about the customer's own delivery, no offer.

Payments

6. Payment reminder (utility)

تذكير ودّي: فاتورة رقم {{1}} بقيمة {{2}} ر.ع مستحقة بتاريخ {{3}}. تقدر تدفع من الرابط تحت، ولو دفعت خلاص تجاهل هذي الرسالة.

A friendly reminder: invoice {{1}} for OMR {{2}} is due on {{3}}. You can pay using the link below. If you have already paid, please ignore this message.

Button: URL to your payment link. Why it passes: neutral, factual and tied to an existing invoice. Why the strict version fails: "Pay within 48 hours or we will take legal action" is the kind of threatening content Meta's review rejects. Formal notices belong in the channels your contract names.

7. Payment received (utility)

استلمنا دفعتك بقيمة {{1}} ر.ع للفاتورة رقم {{2}} بتاريخ {{3}}. شكراً لك، والإيصال محفوظ في حسابك.

We have received your payment of OMR {{1}} for invoice {{2}} on {{3}}. Thank you, your receipt is saved in your account.

Why it passes: a receipt is a transaction update.

Appointments and bookings

8. Appointment confirmation (utility)

تم تأكيد موعدك في {{1}} يوم {{2}} الساعة {{3}} في فرع {{4}}. لو احتجت تغيّر الموعد ردّ على هذي الرسالة.

Your appointment at {{1}} is confirmed for {{2}} at {{3}} at our {{4}} branch. If you need to change it, just reply to this message.

Why it passes: it confirms the customer's own booking. Clinics should name the department, not the condition (see our clinic guide for Oman).

9. Appointment reminder (utility)

تذكير بموعدك بكرة الساعة {{1}} مع {{2}} في {{3}}. اضغط «تأكيد» أو «تغيير الموعد».

A reminder of your appointment tomorrow at {{1}} with {{2}} at {{3}}. Tap Confirm or Reschedule.

Buttons: تأكيد / Confirm, تغيير الموعد / Reschedule. Why it passes: a reminder with action buttons, no promotion.

10. One-time passcode (authentication)

You do not write this one. In WhatsApp Manager or QuickWA you choose an authentication template, pick Arabic or English, and Meta supplies the fixed wording. The English version reads along the lines of:

{{1}} is your verification code. For your security, do not share this code.

with an optional expiry footer and a Copy code button; the Arabic version follows the same fixed pattern. Why it passes: it uses Meta's preset text. A business based outside Oman sending codes to +968 users pays the international rate, $60 per 1,000.

11. Order feedback (utility)

كيف كانت تجربتك مع طلبك رقم {{1}} اليوم؟ اختر تقييمك من الأزرار تحت، ورأيك يهمنا.

How was your experience with order {{1}} today? Choose a rating from the buttons below. Your opinion matters to us.

Buttons: ممتاز / Excellent, جيد / Good, يحتاج تحسين / Needs improvement. Why it passes: Meta accepts a survey as utility when it relates to a specific order or interaction. "Rate us and get 10% off" is marketing.

12. Changed hours for an upcoming booking (utility)

نود إبلاغك أن مواعيد عملنا في رمضان تغيّرت، وموعدك يوم {{1}} صار الساعة {{2}}. لو الوقت ما يناسبك ردّ علينا ونرتب موعد ثاني.

Please note that our Ramadan hours have changed, and your appointment on {{1}} is now at {{2}}. If the new time does not suit you, reply and we will arrange another.

Why it passes: it changes the customer's own booking. A general "our new Ramadan hours" broadcast to everyone has no booking behind it, so budget that as marketing.

Marketing and seasonal templates

Each of these needs explicit marketing consent under Oman's amended Personal Data Protection Law and an opt-in naming your business (see our Oman marketing rules guide). Send between 8 AM and 9 PM, the TRA's hours for promotional messages, and include "Reply STOP", which QuickWA turns into an opt-out automatically.

13. Cart reminder (marketing)

مرحباً {{1}}، تركت بعض المنتجات في سلتك. حجزناها لك لفترة محدودة، وتقدر تكمل طلبك من الزر تحت. لإيقاف الرسائل أرسل STOP.

Hello {{1}}, you left a few items in your cart. We have saved them for a limited time, and you can complete your order using the button below. Reply STOP to unsubscribe.

Why it is marketing: Meta lists retargeting as marketing, and a reminder to finish a purchase has persuasive intent. Submit it as marketing from the start.

14. New collection or menu (marketing)

وصلت تشكيلتنا الجديدة يا {{1}}، من العطور العُمانية إلى الهدايا الجاهزة. شوفها من الزر تحت وزورنا في أقرب فرع. لإيقاف الرسائل أرسل STOP.

Our new collection has arrived, {{1}}, from Omani perfumes to ready-made gift boxes. Take a look using the button below or visit your nearest branch. Reply STOP to unsubscribe.

Why it passes: clear promotion in the right category. Avoid a bare "Congratulations!" opening, which Meta lists as unclear content.

15. Ramadan greeting and offer (marketing)

رمضان كريم يا {{1}} 🌙 جهزنا لكم قائمة إفطار خاصة طوال الشهر، والحجز متاح من الآن. احجز طاولتك من الزر تحت. لإيقاف الرسائل أرسل STOP.

Ramadan Kareem, {{1}} 🌙 We have prepared a special iftar menu for the whole month, and bookings are open now. Reserve your table using the button below. Reply STOP to unsubscribe.

Timing: Ramadan 2027 is expected to begin around 8 February, subject to moon sighting. Submit this by mid-January and send it in the last days before Ramadan, in late morning or after iftar. See our restaurant guide for Oman.

16. Eid greeting (marketing)

عيدكم مبارك يا {{1}}، وكل عام وأنتم بخير. فروعنا مفتوحة أيام العيد بمواعيد خاصة، وتلقون التفاصيل في الرابط تحت. لإيقاف الرسائل أرسل STOP.

Eid Mubarak, {{1}}, and best wishes to you and your family. Our branches are open over Eid with special hours; you will find the details at the link below. Reply STOP to unsubscribe.

Why it is marketing: a greeting sent to your whole list is relationship-building, which Meta counts as marketing, even without a discount. Eid al-Fitr 2027 is expected on 9 or 10 March.

17. National Day (marketing)

بمناسبة العيد الوطني المجيد، نهنئكم يا {{1}} ونهنئ عُمان قيادةً وشعباً. احتفالاً بالمناسبة عندنا مجموعة خاصة متوفرة في كل الفروع حتى نهاية الأسبوع. لإيقاف الرسائل أرسل STOP.

On the glorious National Day, we congratulate you, {{1}}, and all of Oman. To celebrate, a special collection is available in all our branches until the end of the week. Reply STOP to unsubscribe.

Timing: National Day is 20 November under Royal Decree 15/2025; in 2026 the public holiday falls on 25 and 26 November. Keep the tone proud rather than discount-heavy; see our Oman campaign calendar.

Three templates that get rejected or recategorised, and how to fix them

What a season of templates costs

A Muscat retailer sends its Ramadan template (#15) to 3,000 opted-in customers and its Eid template (#16) to the same list: 6,000 × $0.0341 = $204.60, about OMR 78.67. Over the same month it sends 2,000 order confirmations (#1) and 2,000 out-for-delivery messages (#4): 4,000 × $0.0247 = $98.80, about OMR 37.99. In Oman a utility message costs about 72% of a marketing one, so savings come from sending fewer, better-targeted messages, not from relabelling; see our Oman pricing guide.

Submitting these templates with QuickWA

• Create each template with Arabic and English versions, sample values and buttons, submit it and track its approval in QuickWA. Arabic displays right-to-left correctly.
• Variables can be filled from contacts, orders or bookings through Shopify, WooCommerce, Salla and Calendly, and broadcasts, drip journeys and A/B tests use the same templates. AI, automation, calling and integrations are included from Pro.
• You connect your own WhatsApp Business Account and Meta invoices you directly; QuickWA adds 0% markup. Plans start at $5/month, billed in USD, with no setup fee and no per-seat fees. Every plan, feature and message limit is shown after sign-up.

For more on QuickWA in Oman, see our Oman page. To set up your +968 number first, follow the Oman setup guide.

Sources

• Meta — WhatsApp Business Platform pricing, Oman rates and the 1 October 2026 changes: developers.facebook.com/docs/whatsapp/pricing (checked 26 Oct 2026)
• Meta — template category guidelines (utility, marketing, authentication; recategorisation examples; authentication content restrictions): developers.facebook.com (checked 26 Oct 2026)
• Meta — template review: rejection reasons, dangling parameters, sample values, review time: developers.facebook.com (checked 26 Oct 2026)
• CMS — Oman updates its Personal Data Protection Law (explicit consent before marketing): cms.law (checked 26 Oct 2026)
• Royal Decree 15/2025 (National Day 20 and 21 November): decree.om (checked 26 Oct 2026)
• Times of Oman — Oman declares holiday calendar for 2026 (National Day holiday 25–26 November 2026), 28 Dec 2025: timesofoman.com (checked 26 Oct 2026)
• Gulf News — Ramadan 2027 and Eid al-Fitr expected dates (astronomical forecast): gulfnews.com (checked 26 Oct 2026)