The famous green tick is now the blue Meta Verified badge. Applying is free, takes 2–8 weeks, and is decided entirely by Meta. Here is exactly what UAE businesses need — and how to apply, step by step.
cost to apply — verification is free
typical time for Meta's decision
on the readiness list before you submit
Meta alone approves — nobody can sell a guarantee
If you are searching for the "WhatsApp green tick", the goalposts moved — here is the current picture.
Meta replaced WhatsApp's green verified tick with the blue Meta Verified badge — the same verification mark used across Facebook and Instagram. Existing green-tick businesses were migrated automatically.
The blue badge tells customers your business identity has been confirmed by Meta. Next to your brand name, it builds instant trust — especially for broadcasts, payments and first-time buyers.
Verification for a business WhatsApp number is requested through Meta Business Manager — free of charge. It is a notability review, not a purchase: Meta decides based on your business's documentation and public presence.
Meta does not publish a fixed rulebook, but approvals in practice line up with these five foundations. Tick them all before you submit.
A legally registered company with a valid UAE trade license (mainland or free zone), and Meta business verification completed in Business Manager with matching documents.
Your WhatsApp display name must match your legal name or the brand name you are genuinely known by — and follow Meta's display-name policies. Mismatches are a leading rejection cause.
The number should be live on the official WhatsApp Business API and actively messaging customers with good quality standing — dormant numbers rarely pass review.
Logo, accurate description, website, business address, category and contact email all filled in. An incomplete profile undermines an otherwise strong application.
Meta weighs notability: press coverage, a consistent website, active social profiles and search results for your brand name all strengthen the case. This is often the deciding factor.
Paying third parties for a "guaranteed" badge, follower counts alone, or repeated submissions with nothing changed. There is no legitimate shortcut around Meta's review.
The walkthrough below describes the standard path in Meta's tools. Menu labels shift occasionally, but the sequence stays the same.
In Business Manager's security settings, submit your trade license and company details so your legal entity shows as verified. This is the foundation — the badge request builds on it.
From Business Manager, go to your WhatsApp Business Account and choose the API number you want verified. Confirm the number is active, healthy and using your correct display name.
Fill every profile field — logo, description, website, address, category, email. Make sure your website and social profiles present the same brand name and look genuinely active.
In the number's profile settings, request the verified badge (Meta Verified for business). Add any supporting links that demonstrate notability — press mentions and official listings help reviewers.
Approvals and rejections both arrive without much explanation. If rejected, strengthen your public presence and documentation, then reapply — second-attempt approvals are common.
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Go live on the official WhatsApp API with QuickWA, and we will guide your verified-badge application as part of free onboarding.