Is the WhatsApp Business API Free? Platform and Usage Costs
"Free" is half true — here's exactly which half, and where the money actually shows up.
Meta charges and platform subscriptions are different
Meta does not charge for service messages within the customer service window. Other eligible delivered messages can be billed according to their category and recipient market. See Meta's current pricing for the applicable rules.
Does QuickWA have a free plan?
QuickWA plans start at $5/month. View current plans, prices and message limits in your dashboard. Feature access and message quotas depend on your subscription. Meta messaging and calling charges, and AI provider usage, are separate. Messages sent through campaigns, templates, forms and automation count toward your message quota. Unlimited outgoing messaging is available on eligible plans; Meta policies and sending limits still apply. One free USA virtual number for WhatsApp is included with selected plans while the eligible subscription is active. Separate number rentals do not require a WhatsApp subscription. Incoming SMS only; availability, WhatsApp registration and third-party OTP delivery are not guaranteed. Selected plans include team-assisted setup, workflow creation, a dedicated account manager and ongoing support. Fully managed business automation and Meta onboarding still require your business details and authorization.
A paid subscription is required for new accounts to send messages. Meta's free-message rules do not make your QuickWA software subscription free.
Choose a plan for your workload
Basic covers sending and receiving messages. Calling and automation start with Pro. Managed and Fully Managed include unlimited outgoing messages at the QuickWA software layer, subject to Meta's sending policies and limits.
Meta messaging and calling charges, and AI provider usage, are separate. Eligible plans have no QuickWA outgoing message cap; Meta policies, sending limits and applicable provider charges still apply. US number activation is subject to availability and verification. Managed onboarding requires business details and authorization.